Graphic and Branding Design
As a graphic and branding designer, I create memorable and eye-catching visual content, and bespoke marketing material for both digital and print distribution, to engage specific target audiences. My goal in developing a brand identity and branded content, is to create a distinguished look that reflects the company’s story, purpose and values, whilst also focusing on creativity, clarity and consistency.
Marketing Material
2026
Client: Axon Medical
Simple 6-slide marketing design kit for company working with medical research and technology innovation. With a brief focused on developing the colour palette, the kit expands to suggest how the colour combinations can be applied to suggested graphic elements, brand typography, data infographics and digital and printed marketing.
Tabletop flyer with three design options: text only, stock photography and a simple digital illustration, to be placed in hospital waiting rooms, intended to encourage more patients to request ECAT screening.
Logo Animation
2025
Client: GoPlayNOW
Animating a pre-existing logo for a company that allows people interested in sports to book courts across the UK and meet new people. Intended for signing off TikTok videos, after animating the logo using Adobe Illustrator and After Effects, I worked on the audio design to create the sound effect of a basketball and tennis ball bouncing and clicking into place.
Conceptual Branding Design
2025
Lil Fly: Trendy 0 - 12 children’s clothing
Vaster: Vegan desserts
Toise: Company that makes and distributes scooters
CITO: Rock climbing equipment
Birdsong Classical: Company that makes classical music and lessons
Beloved: Corner-shop pet supplies
GIFTED Social Content
2021 - 2023
Client: GIFTED, by Nature
I produced graphic designs for GIFTED, by Nature social pages using brand colours and typefaces on Adobe Photoshop and Illustrator. The posts include affirmations, motivational quotes, educational content, announcements, published features from The GIFTED Journal, and celebrating events such as Women’s Month, LGBTQ+ Month and Earth Day, to create interaction with the community.
Press Decks
I designed press decks for musical artist Vicky Pasion, GIFTED, by Nature’s digital publication and D for Doula’s maternity-wear gowns, using Adobe InDesign and Illustrator. Using design attributes and assets provided, I generate well-structured layouts that showcase each client’s story and purpose, and incorporate sensitive details that create eye-catching results.
2023
Client: GIFTED, by Nature
2023
Client: Vicky Pasion
2022
Client: D for Doula
‘This Is Vicky Pasion’ Documentary Series
2021 - 2022
Client: Vicky Pasion
‘This is Vicky Pasion’ is a three part documentary series about the musical artist’s lead up to her breakthrough moment. I developed three title pages for each episode, and an additional animated title page that featured across the series using Adobe Photoshop. I was involved with discussions about the creative direction of each episode and worked on press and PR for the project.
Logo Design
2023
Client: GIFTED, by Nature
I designed logos, often incorporating elements of nature, starting from hand-drawn designs to vectorised symbols that include texture and intricate details within bold recognisable forms.
2022
Client: Vicky Pasion
2022
Client: Collective Canvas
Zabing Tokens
2022
Client: Zabing
I designed tokens for Zabing, a freedom platform and app, as spot illustrations within their lightpaper and brand deck. They are used as visual indicators of rewards gained for users’ new experiences and personal improvement, such as travelling, personal challenges, learning a new skill and giving back to the community.
